Oh, help! Oh no! It’s a Gruffalo!
See the much-loved story of Julia Donaldson and Axel Scheffler’s ‘The Gruffalo’ come to life with this new and exciting interactive playset. Consisting of 44 pop-out pieces made from sturdy and sustainable materials, the charming characters have been lovingly realised to be played with again and again along with the deep dark wood backdrop, creating many opportunities for fun imaginative and constructive play.
IMAGINATIVE INTERACTIVE PLAY - Build this woodland scene from The Gruffalo book with Owls treetop house, Foxes underground house, Snakes log-pile and all the characters.
KIDS LOVE TO BE CREATIVE - All the durable PlayPress pieces can connect to one another, so imagination has no limits!
PERFECT GIFTS FOR CHILDREN - Great as presents or gifts, the flatpack packaging makes it easy to post, and it turns into a backdrop scene, so there’s no waste.
DEVELOPS SKILLS - creativity, construction, problem-solving and motor skills.
ECO-CONSCIOUS - Manufactured in the UK from bespoke designed Playboard made from wood from sustainable forests. Plastic-free, not harmful to the environment or oceans.
- Perfect for imaginative children, age 4-9
- Pack size - 22.6cm x 22.6cm x 1.6cm
- Wood from sustainable forests
- Water-based inks and adhesive
- Fully recyclable
- Made in the UK
Why We Love Them
PlayPress Toys are a family business with a passion for creating high-quality toys for fun, imaginative, interactive play. They put sustainability at the heart of their business and have created toys that are sturdy, planet-friendly and, most importantly, super fun to play with!
As parents, we know how much ‘stuff’ comes along with having children, and so many kids toys are made from plastic. For something that will be on the planet for thousands of years, plastic sure does break easily, leaving many toys unusable and destined for landfill.
We love that these toys are entirely plastic-free and are made to last. When they are eventually at the end of their life, they are fully recyclable.
We think they make a perfect special gift for birthdays and Christmas too.
“History of Playpress
As a child, I loved playing with Playmobil and Lego. As I thought back to that time, I wondered if I could make a buildable toy with which you could create worlds and stories, but which was designed to be less harmful to the planet and more affordable.
I spent many hours trying different shapes and materials, taking inspiration from wooden model kits. I decided to make the pieces interconnectable offering the same kind of play experience but at a much lower cost and made out of natural materials.
I teamed up with my older brother Peter who, with his design talent and experience, helped develop the concept to where we could take it to market, and Playpress was born. After much research, we came across a specialty board which is totally recyclable, which we call ‘Playboard’.
By bringing on board Mike, a good friend and a very talented artist and animator with a background in kids TV, we took the business to a whole new level. We spent many weekends marketing the product in Portobello market in London, where we sold our first sets and got feedback from parents and children. We continuously improved the product and expanded our range.
In 2018 we went to our first trade show, the London Toy fair. When my dad, Melvin, became part of the team, his talent for business strategy and wealth of experience proved to be a real boost to Playpress. Playpress has been able to work with some amazing brands and charities and continues to grow its range and places where it is sold.
While Mike has decided to follow other passions, he will always be part of the founding team.
We are very excited about the future and really believe in what we do. My passion has always been in creating and making things and with Playpress we get to build an entire world!
What playpress is made from.
We use food safe water-based inks that are vegan and ocean friendly.
We use a water-based adhesive that is food safe, biodegradable and ocean friendly.
The core section of Playboard is made from solely from virgin fibres from trees from sustainable forests in Finland. It is OBA free and conforms to the European toy safety directives.”